Email Marketing

Build a reliable email foundation and automation framework that consistently lands in the inbox.

Deliverability

SPF/DKIM/DMARC, inbox placement, warm-up plan, suppression rules.

Templates

A responsive, reusable template system with QA-friendly structure.

Automation

Welcome, nurture, winback, post-purchase, abandoned cart flows.

Reporting

Deliverability + campaign KPIs + cohort insights and dashboards.

Typical deliverables

DNS checklist • Template library • 3–5 journeys • Tracking & dashboards

Customer Engagement

Design lifecycle-based customer journeys with the right message at the right time.

Segmentation

Behavior segments, RFM, lifecycle stages, intent scoring.

Journeys

Orchestration by event, time window, frequency caps, exclusions.

Personalization

Dynamic content, offer logic, product recommendations.

Experiment

A/B tests, holdout groups, uplift measurement.

CRM

Standardize your pipeline, tracking, and routing so teams can operate efficiently.

1

Pipeline & stages

Define stages, SLAs, ownership, and reason codes.

2

Data model

Contacts, companies, deals, activities, custom properties.

3

Lead routing

Assignment rules, round robin, territory, priority handling.

4

Reporting

Funnel conversion, attribution, and team performance dashboards.

System Integration

Clean integrations with solid mapping, logs, and monitoring.

API & Webhooks

Clear specs, retries, idempotency, error handling.

ETL / Data pipelines

Incremental sync, dedupe, data quality checks.

Event tracking

Standard events, naming conventions, consent & governance.

Monitoring

Health checks, alerting, logs, audit trails.

Need a 30–60 day implementation plan?

Share your current stack and goals—we’ll propose a simple SI roadmap.